Limitless Ultra-Limiteds, TapJoy for Inserts, Jelly Belly History

The Contour set gave us 9 cards covering the Three Most Iconic Star Wars Villains. The Ultra-Limited version of this set sees it grow exponentially. As Rhett says, he can't quite put his finger on it, but even though all of those dozens of cards are low count, something about that translation loses his interest. We also discuss the TapJoy-for-Inserts program, a brief history of Jelly Belly, touch on the sports apps, and a little pro (and not so pro-) wrestling discussion. Enjoy!